Free the World

Logo, branding and packaging design for Léonide. Inspired by the cultures and traditions of the Caribbean and French Guiana, the project translates the brand’s values into a clear and contemporary visual identity.

Developed across identity and packaging, the project reflects Léonide’s commitment to comfort, simplicity and honest materials. Conceived as an enduring visual system, the branding accompanies a collection of everyday garments made with a focus on durability and responsible production.