Detroit talents

Logotype and visual identity for Detroit, a Paris-based AI production house working at the intersection of artificial intelligence, CGI, 3D and creative production. Developed as a flexible identity system across print and digital applications.

The identity centres on a custom crest depicting a rider on a six-legged horse, a subtle nod to the glitches characteristic of AI-generated imagery. It reflects the studio’s hybrid approach, where emerging technologies, production expertise and creative direction converge.